Active Retention LLC
Retention Loyalty

ROI: 

Retention, Referral, and Cross-selling Payback

Example for Retention Payback:

Let's analyze the ROI which results from an increase in retention. Consider an organization that has 400 key accounts, with average revenue of $100,000 each. In our example, the organization already has good retention, at approximately 92% for 12 months. For every 1% increase in the retention rate four accounts will be retained annually (1% x 400). When this organization increases its retention by 2%, it saves 8 key accounts (2% of 400), worth $800,000 of revenue (8 x $100,000 revenues), in the first year. With the cost of our services for this project at approximately $40,000 for these 400 commercial accounts, this project has a 2,000% ROI in its first year (and as our client have seen, a 100% payback within the first 60 days) just from retention! Your organization then benefits from the additional Referral and Cross-Selling leads identified in your project.

That's why it's easy for us to guarantee a 300% ROI for every project – in writing


We closed eight (8) new EB/FS deals and fifteen (15) EPL deals since we completed the Active Retention Client Service Review project.
 

 
Liz Allen
Executive Vice President

Our service people are using it to better service our clients every day. Our sales people are able to target specific referral and cross selling opportunities identified in the Client Service Review process.
 

 
Janet Pendexter
VP of Operations

The payback from our services at Active Retention is extraordinary!

We guarantee – in writing - that your project will produce at least a 300% return on Investment (ROI) in the first year from the Retention, Referral and Cross-Selling actions.

A realistic scenario is outlined in the example to the left.